back
Client case study
How did we help the Chinese leader in IP telephony triumph in the French market?
With the ambition of triumphing in the French market, one of the Chinese leaders in the IP telephony field called on H2A to promote its videoconferencing solutions via a teleprospecting campaign.
Our mission: to organize appointments with prospects at which the team of sales engineers could present the videoconferencing solutions to them.
This mission was tailor-made for H2A!
Since all our locations are situated in France, our teleprospecting specialists were without doubt the best placed to address the French target audience. A major advantage when supporting an overseas company.
To achieve the client’s aims, we:
- Relied on experienced teleprospectors who understand the ins and outs of the job and know how to “hook” prospects through short telephone conversations.
- Established a genuinely partnership-based relationship through frequent discussions involving plentiful information “from the field”: the identification of hot prospects, collection of information on closure, etc.
- Worked remotely since our client was based more than 10,000 km from Paris, and only in English.
250 appointments spread
over four months:
over four months:
3.5 appointments per teleprospector per day.
A results file packed with information
Questions asked by the prospects,
feedback from the prospects on competitors’ offers, identified projects, etc.
feedback from the prospects on competitors’ offers, identified projects, etc.
A new collaboration
Following the success of this operation, we undertook a new campaign to ensure the client’s success in the Italian market and also performed the qualification of the resulting leads.